magazines and iPad

This video summarises the thought processes involved in re-creating a magazine in a new way. That’s as in a new way since Caxton.

As an alternative, sure, to the print edition – but this is so immersive. Here’s Jack Schulze from BERG London, elucidating on the process.

Mag+ live with Popular Science+ from Bonnier on Vimeo.

By the way, it seems the 3G iPad is the one to go for… saving already for UK launch.

Catch more of Jack at the Horizonless Manhattan Project.